AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps in Central America: Q2 2022 Performance
Explore the performance of the top 5 beauty retail apps in Central America during Q2 2022, highlighting trends in downloads, revenue, and active users.
During the second quarter of 2022, the beauty retail app market in Central America saw notable trends across the top 5 applications, according to data from Sensor Tower. Here's a closer look at the performance of these apps on a unified platform.
Chula - Belleza sin límites from The Solrac Group, Inc. experienced significant fluctuations in weekly downloads. Starting at approximately 962 downloads at the end of March, the app peaked at 13K in mid-May before stabilizing around 5.5K by the end of June. Weekly active users also showed a similar trend, beginning at 13.4K and reaching a peak of nearly 25K in mid-May, before settling at around 18K by the end of the quarter.
SEPHORA demonstrated a steady increase in weekly downloads throughout the quarter, starting from 2.6K at the end of March and climbing to approximately 5.4K by mid-June. Active users also showed a positive trend, increasing from 13K to a peak of 21K by mid-June.
Terramar Brands had a relatively stable performance in terms of weekly downloads, starting at 1.7K and maintaining around 1.3K to 1.9K throughout the quarter.
Sol Beauty And Care saw its weekly downloads rise modestly from 427 at the end of March to a peak of 2.9K in mid-June, before ending the quarter at approximately 2K.
Natura Latam also displayed a consistent increase in weekly downloads, from 713 at the end of March to over 1K by the end of June. The number of active users followed suit, starting at 816 and reaching 1.4K by the end of the quarter.
These trends provide a snapshot of the dynamic beauty retail app market in Central America during Q2 2022. For more detailed insights and data, visit Sensor Tower.
